Your benefits as an exhibitor
- 33,000 trade visitors from 125 countries
- More than 76 percent of trade visitors have decision-making power
Excellent opportunities for good business
New customer business
Get new target groups excited about your products and services, and forge valuable business connections worldwide.
Qualified visitor structure
Meet key target groups with a real interest in products, services, solutions and innovations for retail and industry.
Personal exchange
Connect directly with customers, retailers and industry professionals to generate new business and gain valuable market insights.
Powerful inspiration
Experience trends, innovations and developments firsthand, and seize the opportunity to help shape the future of the hardware sector.
Worldwide attention
Benefit from international exposure. Media representatives from around the world cover the trade fair live, bringing innovations and companies into the global spotlight.
What our exhibitors are saying:
"The EISENWARENMESSE - International Hardware Fair is this year once again a place for encounter and exchange for us. For decades, we have appreciated the high quality conversations with customers and industry partners from all over the world that we are able to conduct in this unique framework."
Alexander Alberts, Managing Partner, Gust. Alberts GmbH & Co. KG
"The EISENWARENMESSE - International Hardware Fair 2026 was a valuable platform for us to promote a personal dialogue with the retail trade, to maintain existing partnerships and take away new impulses. We are especially pleased that we were able to show our holistic Bosch power tools portfolio from PRO to DIY in all product segments and make innovations like our new EXPERT performance category experienceable live. We look back at successful days in Cologne and look forward to helping shape the future of the industry."
Björn Watzlawik, Vice President Sales Germany, Robert Bosch Power Tools GmbH
"The EISENWARENMESSE - International Hardware Fair brings our industry together in Cologne. For us, it is an excellent opportunity to meet many member companies in person, strengthen contacts and discuss current developments. It is precisely this exchange that makes the fair so valuable."
Stefan Horst, Managing Director, Fachverband Werkzeugindustrie e.V.