EISENaward

Outstanding innovations at EISENWARENMESSE – International Hardware Fair

Applications open:
November 2027

All Content at a Glance

Making innovation visible

The EISENaward powered by ZHH gives game-changing innovations a platform. It turns your new product into a powerful statement across the industry and your idea becomes a driver for the hardware sector.

International visibility

Showcase your innovation where the sector comes together and reach an international audience of retail and industry professionals, media and trade press.

Evaluation by an expert jury

Assessment by an independent jury of experts lends your innovation added credibility and signals quality across the market, sales and communications.

Presentation of finalists at the trade fair

The ten nominated products will be showcased in an exclusive special exhibition during the trade fair, giving them additional visibility.

Additional marketing reach

Make the EISENaward a powerful part of your marketing communications — before, during and after the trade fair.

Industry innovations at a glance

The EISENaward exhibition lets visitors experience all ten nominated new products in one dedicated showcase during EISENWARENMESSE – International Hardware Fair.

Immediately following the award ceremony, the winning products are prominently marked, making them easy to find and giving them added visibility on the exhibition floor.