Review 2026
DIY Boulevard
Fast overview of the market and trends in authentic POS staging.
The DIY Boulevard has been the central point of contact of the EISENWARENMESSE - International Hardware Fair since its premiere in the year 2016. This is where the member companies of the manufacturing association Haus & Garten e.V. (HHG) and firms of the HIMA network presented their new products to you, exactly as they actually appear in the retail trade: on classic store shelves. You thus gain an authentic impression of how the products are presented at the point of sale.
Dr Marie Charlotte Claßen
"The DIY Boulevard has been a real crowd-puller and a highlight of the EISENWARENMESSE - International Hardware Fair since its premiere in the year 2016. We once again look forward to a fully-booked Boulevard in 2026. That demonstrates how high the demand is for this concept. A compact, yet diversified showcase of our industry's products, ranging from innovative product ideas and practical shelf placements, through to sales-boosting presentation concepts, awaits the visitors. The diversity of the manufacturers and line-ups represented will also be especially exciting this time, which bundled on the Boulevard, will offer a unique overview of the capabilities of the DIY industry."
Dr. Marie Charlotte Claßen
Deputy Executive Director of the Manufacturing Association, Haus & Garten e.V.
Deputy Executive Director of the Manufacturing Association, Haus & Garten e.V.
At a glance
The DIY Boulevard 2026 was...
- curated. Participation exclusively for HHG members complemented by international partners from the HIMA network.
- established. Having experienced constant growth since 2016 under the patronage of the HHG, the format is already fully-booked at an early stage with 62 companies.
- international. Alongside German brands, companies from Belgium, France, Great Britain, Italy, Spain and Austria will also be represented.
- central. Optimally located in Hall 11, in the heart of the Home Improvement segment with the HHG stand serving as a networking hub.
The DIY Boulevard 2026 offered you...
- realistic product experiences. New products on a typical retail shelf, practical and exactly how your customers will later see them in retail outlets.
- fast orientation. A compact overview of the brands, line-ups and innovations of the DIY industry in a short space of time.
- direct exchange. Integrated discussion areas at each shelf and the HHG stand as a central networking platform.
- a focus on innovations. The top 10 most innovative new products as inspiration for your product range of tomorrow.
The following companies were among others taking part in 2026:
