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A crowd watches a woodworking demonstration at the EISENworkshop, featuring tools and equipment displayed on a rustic backdrop.

Review 2026

EISENworkshop:
Experience the Future of Craftsmanship Live

All content at a glance

EISENworkshop premiere 2026

Experience practical knowledge live


  • Interactive workshop area with live demos by international creators – diverse DIY projects using tools and products from our exhibitors
  • Practical know-how – tips, tricks and modern tools, materials and technologies in action
  • Where the EISENcommunity comes together – direct, open, peer-to-peer networking with professionals, manufacturers, and industry contacts
EISENworkshop with wooden benches and a presenter at a work table, surrounded by attendees watching and engaging.
A modern workshop space featuring a presenter at a table, an audience seated on wooden benches, and a display area with tools.
A person approaches a modern workshop with wooden shelving and workbenches, featuring tools and a digital display.

These creators were involved

Ben Berger in a dark sweater and beanie is handling wooden planks near reflective foil in a workspace.

Ben Berger

(Germany)
Ben is a self-employed carpenter and is currently setting up his own carpenter's workshop. In addition to technical content, he not only represents the trade, but also asserts himself for more tolerance and fairness within the industry.
"As a fixed part of the German-language social media landscape for trades, it is a perfect opportunity to meet my community personally and groom existing partnerships."
Ben Berger on Instagram (opens in new tab, external website)
Mara Pischl with long hair, wearing a light purple shirt, poses confidently in a well-lit interior space.

Mara Pischl

(Germany)
Mara is a carpenter and is currently studying to become a business graduate. She previously completed an apprenticeship in her father's company and she reaches hundreds of thousands of people every month with her podcast on building site confessions and her reels. She combines trade, humour and attitude and is lending everyday building life a new voice.
"Especially as a woman in the trade I find it important to take the lead and make both the trade and us women in the industry visible."
Mara Pischl on Instagram (opens in new tab, external website)
Laurin Bock in a striped shirt and leather vest holds two large axes, standing outdoors with trees and water in the background.

Laurin Bock

(Germany)
Laurin is a master carpenter, who impresses with authentic insights into his everyday routine on the building site. His videos combine expertise with entertainment and make the trade tangible, comprehensible and relevant. For brands he is a credible voice with genuine know-how and a community that many professionals from the trade also actively take part in.
"Social media is making the trade visible again: real work, real materials, real results. The interest in meaningful work and tangible skills is growing noticeably."
Laurin Bock on Instagram (opens in new tab, external website)
Dirk Hobein in a white jacket with black accents poses confidently against a plain background with geometric shapes.

Dirk Hobein

(Germany)
Dirk Hobein is a dry construction professional and impresses with inspiring insights into the world of the trade. He shares his expertise and practical tips that not only provide information, but also have a motivating effect on social media and via his craftsman service. With his authentic manner, Dirk serves as a credible voice that makes the trade vivid, relevant and accessible.
"The EISENWARENMESSE - International Hardware Fair unites innovation, the trade and exchange. This is exactly where I can create practical content that offers manufacturers and craftsmen genuine added value."
Dirk Hobein on Instagram (opens in new tab, external website)
Jasmine Gurney holds a power drill and smiles, surrounded by various tool illustrations on a dark background.

Jasmine Gurney

(Great Britain)
Jasmin Gurney is a DIY and home improvement enthusiast who inspires with creative insights into the design of living spaces. Whether on Instagram, YouTube or through her collaboration with brands - Jasmine demonstrates how modern design and functionality harmonise with each other. With her flair for style and practicality, she inspires DIY fans and design enthusiasts alike.
"As a practical DIY developer, I specialise in showing how tools work in real building projects. This is the ideal place for me to demonstrate practical skills and bring industry innovations to life on stage."
Jasmine Gurney on Instagram (opens in new tab, external website)
Empoeirados sit at a table with various tools and equipment displayed in the background, framed by silhouettes of additional tools.

Empoeirados

(Brazil)
Empoeirados are DIY experts from Brazil who impress with creative trade-related projects. They share tips, tricks and inspiration that unite entertainment and expertise on YouTube, Instagram and on their website. As a creative duo, they show how ideas can be turned into real projects – explained in an understandable way and with a focus on having fun.
"Discover the latest news and releases, test the products, talk to the exhibitors and share everything about the EISENWARENMESSE trade fair in Brazil with our audience on Instagram and YouTube!"
Empoeirados on Instagram (opens in new tab, external website)
Mike Unger with curly hair wearing a black jacket, standing in front of a stone wall and window, with geometric elements surrounding him.

Mike Unger

(Germany)
Mike is in his early 20s and one of the fastest-growing creators in the construction industry. He brings his followers along as he builds his business, keeping it real every step of the way. Through technical know-how, humour and straight talk, he is sparking a real interest in construction and the skilled trades among a wide audience.
“I’m a trained machinist working with metal. Since I freelance a lot, this is the perfect place for me to meet new companies and make connections.”
Mike Unger on Instagram (opens in new tab, external website)
Sophia Kuhlmann with long hair, wearing a black top, smiles at the camera, with shelves and various bottles in the background.

Sophia Kuhlmann

(Germany)
Sophia is a carpenter working in the Black Forest. After completing her apprenticeship, she started sharing her daily life in the workshop, projects and travels on Instagram and YouTube. Through honest storytelling, expertise and a clear vision, she’s bringing modern craftsmanship into the spotlight – encouraging young women to get into the trade and showing the wide-ranging possibilities of the craft.
“The trade fair is the perfect place to meet my community, connect with companies and carpenters from around the world, and see the latest developments and innovations.”
Sophia Kuhlmann on Instagram (opens in new tab, external website)
René Lang wearing a white shirt gives a thumbs-up in a room with drywall and a tool in the background.

René Lang

(Germany)
René is a trained painter and decorator who takes his community behind the scenes of drywall, renovation and creative remodeling projects. By sharing practical tips and honest insights, he makes the trade accessible to DIY enthusiasts and professionals alike.
“The trade fair is the ultimate playground for me. Between the community, manufacturers, tools and latest products, it has everything I need to transform any space.”
René Lang on Instagram (opens in new tab, external website)

A look back at projects

A woman in a white jacket smiles while demonstrating a door mechanism in a workshop filled with tools and materials.

Mara Pischl

Everyday repairs
A man in a workshop holds a piece of wood, explaining something to an audience amid various tools and equipment on display.

Laurin Bock

Beam end restoration
Two men in aprons work on wooden projects with various sanding materials in a workshop setting, featuring a brick wall background.

Empoeirados

How to get an excellent sanding finish
A woman works on assembling a wooden structure using glue and a nail gun in a workshop, surrounded by tools and materials.

Jasmine Gurney

Bird feeder
A man in work overalls uses tools on metal items in a workshop with various hand tools displayed on a brick wall.

Dirk Hobein

Tips and tricks for drywall construction
A tattooed man concentrates on woodworking, using a mallet and chisel on a wooden workpiece, surrounded by tools and onlookers.

Ben Berger

The traditional wedged tenon jointing technique
A woman with a battery drill is holding a screw against a wooden board on a workbench, where tools are visible in the background.

Jasmin Gurney

Construction of a functional workshop tool cart
A young person, wearing safety goggles, leans over a table saw in a workshop with tools and materials in the background.

Mike Unger

Building a point foundation
A person in a black shirt demonstrates a product while speaking to an audience in a tools-filled workshop. Tools and workstations are visible.

René Lang

Properly coating galvanized metal surfaces
A woman in a plaid shirt gestures while explaining woodworking techniques, with tools visible in the background.

Sophia Kuhlmann

Construction of a small wardrobe

The sponsors were:

Logo of Wolfcraft featuring a teal background with the brand name in bold white letters and a yellow accent line at the top.
Logo of SPRINTUS in bold red letters, conveying brand identity.
Logo featuring a stylized letter "T" and the word "TOUGHBUILT," emphasizing strength and durability in design.
GESIPA logo featuring bold black letters with a blue and yellow graphic element beneath.
Logo featuring the text "RAMIA WORKBENCH" in bold, stylized font, with a focus on modernity and craftsmanship.
A black and white logo featuring the word "PREBENA" in bold, capital letters within an oval shape, with a registered trademark symbol.
Logo of Picard, featuring bold lettering with "Der Hammer. Seit 1857" below, indicating a long-established brand since 1857.
Red rectangular logo featuring the words "QBRICK" and "SYSTEM" in white, with a stylized graphic element on the left.
Logo featuring "nws" in gray, red, and yellow with the phrase "made in Germany" below in gray text.
A logo featuring the letters "M.P.S." in white on a red background, with a stylized graphic of stairs and a saw incorporated.
A blue background featuring the Bosch logo, which consists of a circular icon with lines and the bold, red word "BOSCH."
Logo featuring the text "mob" in red, accompanied by a stylized gear icon to the left, symbolizing mechanics or industry.
Logo of Brockhaus Heuer GmbH, featuring the name in bold black font with a blue accent in the middle.
A stylized black logo featuring the name "HALDER" with geometric shapes and lines integrated into the design.
Logo for Rapid, featuring the words "SVENSK EFFIXITY" on a vibrant yellow background with blue accents.
Logo featuring the word "JOKARI" in blue on a bright yellow background, with the word "original" underneath and stylized arrows.
Logo for Witte Tools featuring a blue crescent shape and bold text, signifying brand identity in tool manufacturing.
A circular logo featuring two red cherries with green leaves, and the text "SEIT 1858" at the bottom.
Logo von Kapriol in fetten orangefarbenen Buchstaben, versehen mit einem eingetragenen Markenzeichen-Symbol.
Logo of Weidmüller featuring the brand name in orange with a stylized black and orange connector symbol alongside.

Impressions

A female presenter speaks at a workshop, showcasing tools and materials while an audience watches attentively in a well-lit space.
A young woman demonstrating a window installation technique, holding a window frame, wearing a headset microphone, in a workshop setting.
A presenter stands at a workspace in a workshop, with attendees seated in front, surrounded by tools and equipment.
A man operates a mitre saw, cutting a large wooden block, with onlookers in the background and a brick wall behind.
Two men work on woodworking projects at a workshop, focusing on various materials and tools displayed around a large table.
Two men in aprons work on wooden projects with various sanding materials in a workshop setting, featuring a brick wall background.
A workshop scene with tools, a presenter demonstrating woodworking, and an audience seated in front, engaged with a screen display.
A woman works on a woodworking project at a table, while an audience watches in a modern workshop setting.
A workshop display with tools and equipment, featuring a presenter speaking to an attentive audience seated in front.
A woman in a white jacket smiles while demonstrating a door mechanism in a workshop filled with tools and materials.
A tattooed man concentrates on woodworking, using a mallet and chisel on a wooden workpiece, surrounded by tools and onlookers.
A crowd watches a speaker at an EISENworkshop, while an audience member records the presentation on a smartphone.
A crowded event features an audience watching a worker using tools at a woodworking station, with a visible tool chest and firesafety equipment.
A person in a black shirt demonstrates a product while speaking to an audience in a tools-filled workshop. Tools and workstations are visible.
A woman with a battery drill is holding a screw against a wooden board on a workbench, where tools are visible in the background.
A young person, wearing safety goggles, leans over a table saw in a workshop with tools and materials in the background.
A woman in a plaid shirt gestures while explaining woodworking techniques, with tools visible in the background.
A woman presents at EISENworkshop, demonstrating tools and techniques to an audience, with a display screen showing her live.