Cologne, 06.–09.03.2022 #IEM2022

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The trade fair programme at a glance

The programme – experience EISENWARENMESSE digitally

Our digital trade fair format offers an extensive programme covering all EISENWARENMESSE topics. You’ll find the full EISENWARENMESSE programme online in the Lobby. The dates and times of all events are listed in a calendar style for your convenience. You can flag specific events to highlight and automatically transfer them to your personal diary. Interesting talks, fascinating innovations and exclusive meetings await you. Be that on the Product Stage, the Main Stage or at the Round Tables – make sure you’re in the middle of things, not on the periphery.

The Main Stage

At the Main Stage, you’ll find a digital programme of talks and discussions covering all aspects of EISENWARENMESSE. Top-class speakers provide inspiration and insights at first hand. Experience the industry up close through a mixture of fascinating chats and informative talks. Everything is streamed for you and all the other trade visitors live from the Koelnmesse studio.

Interaction through chat

You can ask questions at any time at the virtual Main Stage, giving you the opportunity to interact digitally with the speakers. Simply use the chat function provided on the page – with everything done remotely.

Live and on demand for you

The virtual EISENWARENMESSE programme provides great flexibility to allow you to plan your time at the online EISENWARENMESSE events efficiently. Don’t worry if you don’t have time to attend a Talk Sofa event live. You can watch it later on demand – a particularly useful function for trade visitors in other time zones.

Diverse, international topics

As always, we will be welcoming a host of fascinating international speakers to the Main Stage. And the topics of the discussions, presentations, talks and lectures will be just as diverse. Talks will be held in German or English.

The Product Stage

At EISENWARENMESSE, new products and highlights can be presented to trade visitors on our digital Product Stage. Curtains up for the products and solutions of our exhibitors – in the digital Showrooms, each visitor to the platform can gain valuable insights into the latest industry trends, developments and products. This stage is all about short presentations by the manufacturers themselves. Take this opportunity to get an overview of the trade fair’s entire product spectrum and become acquainted with the industry’s latest products and best practices.

Product presentations in video format

Pre-produced (video) content provides you with a good first glance at the products of the companies exhibiting at EISENWARENMESSE online. New products and highlights are, of course, presented live on the Product Stage. If you have any questions, exhibitors are available for a more in-depth discussion via audio or video chat. Product demonstrations can be accessed by all registered users.

Live on tape – highlights from our studio

Those looking for a more interactive experience will find it in the pre-recorded “live sessions”, where exhibitors present their products and highlights in a live scenario from the Koelnmesse studio. Detailed presentations, tests, Q&A sessions, how-tos and numerous other exciting formats are included here. While the presentations take place, you can simultaneously communicate with other trade fair visitors in the chat. The exhibitors’ staff are available to answer questions there too. You can also take part in topical opinion polls, giving you real-time insights into the current industry sentiment and viewpoints.

The planning of the product presentation programme is carried out by Koelnmesse to avoid covering the same topics multiple times.

The Round Tables

Take a seat at the Round Table: an exclusive audio and video room where exhibitors and visitors can meet. The Round Tables can be used for simple meeting formats or exclusive company events. The communication platform is also great for content creator and press events, exclusive product demonstrations by exhibitors, workshops or customer meetings with up to 100 participants.

Exclusive meeting room

Access to the Round Tables is by the exhibitor’s invitation only and is communicated as an official programme item that can be saved in your calendar with a tag. Exhibitors can invite guests themselves. To provide flexibility, exhibitors can also grant entry to their meetings or events spontaneously at a later point in time. It is the exhibitors who decide on the programme and the target group.

What awaits you in the Round Table area:

  • Exclusive exhibitor events in the virtual meeting room
  • For visitors, content creators and media representatives
  • Slots of approx. 1 hour for the exhibitor programmes
  • Participation by invitation of the exhibitor (“members only”)
    Official programme item in the trade fair calendar

EISENWARENMESSE @home