EISENforum 2024 - Review

Your online tool in marketplace trading - national & international

"How can I easily extend my reach and tap into new customer groups? What are the first steps and what do I need to pay attention to? How can I tap into international markets without major effort? How can I link online and offline retail?"

These and many other questions will be answered in the presentation "Your online tool in marketplace retail - national & international", as well as providing food for thought for the further development of your distribution channels. The online marketplace is an important tool for your sales strategy.

04.03.2024 | 11:00 a.m. - 11:30 a.m.

Hardware trade in Germany - history and update

• History of the hardware trade - from industrialization to today's Industry 4.0
• Distribution - The three-tier distribution system in Germany
• Industry: Strong brands, less strong brands
• Retail today - New demands on distribution
• EZ-Eisenwaren-Zeitung - keeping up with the times after 75 years

04.03.2024 | 2:00 p.m. - 2:30 p.m.

Who is afraid of the digital man?

"Oh dear, oh dear! The whole world is talking about artificial intelligence, everyone has it, everyone understands it, anyone who doesn't join in is doomed. And we don't even know where and how to start because our customers are still sending us orders by fax!"

Do you recognise this? Maybe it's not that dramatic. The Shopmacher have been digitising traditional companies for more than 15 years. In other words, they design and implement IT architectures for e-commerce and digital business processes...

04.03.2024 | 2:30 p.m. - 3:00 p.m.

Sales driver marketplaces - Sell nationally and internationally quickly and easily with Kaufland Global Marketplace

Marketplaces offer a good opportunity to broaden your positioning as a seller. Anabela - Sales Manager - gives exciting insights into the Kaufland Global Marketplace. The multi-marketplace technology enables you to sell on several marketplaces with one access and thus tap into new target groups. Find out why Kaufland Global Marketplace should not be missing from your e-commerce strategy and which targeted measures lead to an optimised shop presence.

04.03.2024 | 4:00 p.m. - 4:30 p.m.

AI in purchasing

• Robotic Process Automation (RPA)
• What is/what can RPA do?
• Where is automation potential in procurement?

05.03.2024 | 11:45 a.m. - 12:15 p.m.

Legal issues Latest status of whistleblower law (TBC)

• Environmental information law
• Dealing with sensitive data

Bernhard Schmitz, law firm Schmitz Lawyers

05.03.2024 | 12:15 p.m. - 12:45 p.m.

Efficient procurement through standardization

Dirk Funke, Senior Lead Buyer Dresselhaus

05.03.2024 | 3:00 p.m. - 3:30 p.m.

Dr. Ralf Deckers

Dr. Ralf Deckers is Head of Customer Insights at ECC KÖLN, where he focuses on researching customer trends and exploring growth markets. He helps companies to identify potential, develop sustainable concepts and build new businesses. Ralf Deckers is a lecturer in market research at the TH Cologne.

Sven Bullmann

Sven Bullmann, Senior Consultant at foryouandyourcustomers, is an expert in MDM systems and processes and their optimization with artificial intelligence. Sven Bullmann has more than 20 years of experience with data management in large and medium-sized companies around the world.

Timon Schlottmann

Timon Schlottmann, AI Data Scientist at ECC NEXT, is an expert in data and AI applications with over two years of experience in dealing with complex data and data sources. He has a strong technical background and field-proven skills, especially in the use of data frameworks for LLM-based applications, including Llama Index and LLMs such as ChatGPT.