03.–06.03.2024 #IEM2024

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  Michael Atug | Speaker of the INTERNATIONALE EISENWARENMESSE KÖLN 2022


Michael Atug
MAW Werkzeuge GmbH
General Manager
Key subjects
eCommerce, Logistics, EISENforum, Digital Summit, eCommerce area

About Michael Atug

His online shop for tools, MyMaw.de, is almost as old as Amazon, the marketing bible W&V already listed him in 2018 as one of the 100 most important people to meet at dmexco, and in his Facebook group "Multichannel Rockstars", more than 14,000 industry representatives now regularly share their worries and hardships as online retailers.
No doubt about it: Michael Atug rocks the world of digital commerce. Since 2001, he has been gathering practical experience as an online and marketplace trader, and as a consultant he passionately and authentically passes on this insider knowledge to others. And he plays the big e-commerce stages in German-speaking countries not only as a speaker, but also as an organiser. Among other things, Atug has successfully organised the "MultichannelDay" for years.
On closer inspection, his professional field of activity corresponds exactly to what he has been preaching to the e-commerce industry for years: "Go multichannel (and not just Amazon)!