03.–06.03.2026 #IEM2024

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Mr. Michael Atug | Speaker of the INTERNATIONAL HARDWARE FAIR COLOGNE 2024


Mr. Michael Atug
MAW Werkzeuge GmbH
Managing Director
Key subjects
EISENforum, eCommerce

About Michael Atug

His online store for tools, MyMaw.de, is almost as old as Amazon, the marketing bible W&V named him one of the 100 most important people to meet in the industry back in 2018 and Internet World named him one of the most important movers and shakers in e-commerce in 2023.

Frank Thelen says about him: "I value Michael's e-commerce expertise, experience and his talent for communicating everything in a captivating and understandable way. He is a storytelling machine and entertainer who you are fascinated to listen to and want to have around the table at a brainstorming session."

On closer inspection, his professional field of activity corresponds exactly to what he has been preaching to the e-commerce industry for years: "Focus on multichannel (and not just Amazon)!

Translated with DeepL.com (free version)