Cologne, 21.–24.02.2021 #IEM2021

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The exhibitor response to EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR Cologne, which will take place from 21 to 24 February 2021, clearly reflects the commitment to physical trade fairs. Around 2,000 exhibitors have registered so far. Included among them are international companies such as Metabo with the Cordless Alliance System (CAS), Gesipa, HAZET, Pferd Rüggeberg, Proxxon, Prebena, Reyher, Scheppach and Stanley Black & Decker. As can be seen from the number of registrations, the industry is eagerly looking forward to its world-leading trade fair and the wide spectrum of themes covered at the four-day event.

The new theme platforms at the EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR Cologne offer excellent added value for exhibitors and visitors: A top-class eCommerce area will feature a variety of innovative, disruptive solutions and strategies for business in the areas of payment, shop systems, ERP, hosting, search engine optimisation and multichannel. In addition to exciting solutions, there will also be excellent keynote sessions delivered by digital rock star Michael Atug and digitalisation guru Frank Thelen.

Besides informative expert talks and lectures, online giants such as Facebook and eBay as well as business providers like Shopware will also be exhibiting in the eCommerce area. Details about the eCommerce area can be found at

As part of Koelnmesse's digitalisation strategy, EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR Cologne 2021 will also be held as a hybrid event for the first time.
Physical product presentations and networking formats will be complemented by new, digital offerings and ensure greater international reach.
Overall, the strong response to the world's leading trade fair clearly demonstrates that companies want face-to-face business networking opportunities. The comprehensive #ROCK-SAFE4business hygiene concept, widening the aisles to five meters, ultra-modern ventilation systems and the addition of two halls will ensure maximum safety.

"The current registration status is a fantastic signal of the industry's trust in the trade fair and proves that physical networking formats are irreplaceable for generating sustainable business success," explains Matthias Becker, Director of EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR Cologne. "In the future, we will enhance the benefits of a physical event with innovative, digital formats in order to provide customers with even more added value before, during and after the trade fair."

More information on the registration status can be found here.

Koelnmesse – Hardware worldwide   
As an international top organiser of trade fairs, Koelnmesse is the global market leader for the product sections hardware/ironware divided up into the segments Tools, Industrial Supplies, Fasteners and Fixings, Fittings, Home Improvement as well as for the innovations of these industries. The leading trade fair EISENWARENMESSE - International Hardware Fair Cologne as well as Asia-Pacific Sourcing in Cologne, the Hardware Forum in Milan/Italy and CHIS - China International Hardware Show in Shanghai/China are exemplary for this.
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Your contact in case of queries:
Monika Kühnhenrich-Jacoby
Koelnmesse GmbH

Tel. +49 221 821-3513
Fax +49 221 821-3544
Koelnmesse GmbH
Messeplatz 1
50679 Köln, Germany

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Press Contact

Monika Kühnhenrich-Jacoby
Communications Manager
Tel. +49 221 821-3513
Fax +49 221 821-3544
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