eCommerce: #GROW - Structure and development of OTTO Market

OTTO - one of Germany's most successful e-commerce companies, has developed into a platform. Via OTTO Market, around 4,200
partners now offer their products on otto.de to over 11.5 million active OTTO customers. Frank Gallus reports on the development and strategic orientation of OTTO Market.
He also explains for which retailers the marketplace is relevant, which requirements have to be met and how the registration process works.

eCommerce Stage: Halle/ Hall 10.2  F71