03.–06.03.2026 #IEM2024

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Highlights day 2 - 04.03.2024

EISENWARENMESSE 2024| Highlights Day 2

Day two of the EISENWARENMESSE 2024 also presented itself inspiring and informative! The EISENforum in particular offered an excellent a platform for the exchange of industry-relevant knowledge on current topics and challenges. Curated by digital expert Michael Atug, the presentation programme on Monday featured numerous panels and talks by renowned speakers.

For example, Heiko Johannisson, Head of Business Development at eBay Germany, spoke on the topic of "Online tools in marketplace retail". Klaus Mauelshagen, Editor-in-Chief of EZ Eisenwaren-Zeitung, shed light on the history of the hardware trade in Germany in his presentation. And Anabela Maticevic, Sales Manager at Kaufland, gave exciting insights into the Kaufland Global Marketplace. Take a look at our impressions from the second day of the fair!