03.–06.03.2026 #IEM2024

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The eCommerce area at the INTERNATIONAL HARDWARE FAIR 2022


Shop systems, ERP, electronic payment, hosting, search engine optimisation: the digitalisation of trade does not stop at the hardware sector. The perfect place at the EISENWARENMESSE to get up to date, find solutions or present your own solutions: the eCommerce area.

The Expo took place during the EISENWARENMESSE from 27-28 September 2022. eBay, OTTO, DHL, Facebook & Shopware, among others, where there - anyone who is interested in any way in the digitalisation of the industry was guaranteed be here.

Michael Atug

"Digitalisation has long since found its way into our industry and continues to develop at breakneck speed. It's just great that I can find out here not only about my industry, but also about the opportunities that e-commerce offers.

Bernd Kiesel, CEO

Kiesel Tools

The eCommerce area

The digitalisation of trade does not stop at the hard ware industry. Together with digital rock star Michael Atug, EISENWARENMESSE created the perfect place to get up to speed quickly and comprehensively. Whether you need a new shop system, want to find out about the advantages of an ERP, are looking for a payment solution or a hosting provider, or want to revise your SEO know-how - you has find the right provider at the eCommerce area.

"The last few months have shown how important digitalisation is for people and businesses. At Facebook, we reacted in a very short time and provided solutions for large and small companies, especially in the area of e-commerce. Many, especially small, companies were thus able to develop alternatives very quickly in a difficult situation."

Stefan Edl, Industry Manager Fashion Retail & Public Affairs

Facebook Inc

"Digitalisation has not only played a role in the industry since 2020 - keyword "new normal". It has only accelerated it again. Offline, online, multichannel, omnichannel - whichever channels dominate: I look forward to an exchange with experts from the industry."

Andreas Häntsch, Director Home & Garden


Digital Rock Star Michael Atug

The Corona crisis showed at the latest: No company can avoid the topic of digitalisation any more - not even in the hardware sector. Digital rock star Michael Atug digitised his traditional tool trade more than 20 years ago - with his own online shop, but also on marketplaces such as Amazon, eBay and Kaufland. He knows better than anyone else in the industry what currently moves dealers and manufacturers. At the eCommerce area of the EISENWARENMESSE, he therefore only brought together market players who are relevant to the industry and speak plain language instead of just shooting marketing powder.