03.–06.03.2026 #IEM2024

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Recycled packaging from rose plastic – A sustainable solution for the future

As a manufacturer of plastic protective packaging, rose plastic is making a clear statement on sustainability with its new product line made from recycled material. The B2B company’s Circle Up packaging combines the advantages of recycled plastic with innovative packaging solutions.

Plastic packaging is indispensable in many industries due to the fact that it protects its contents from moisture, dust, and damage. However, it is now essential that plastic packaging manufacturers develop eco-friendlier alternatives in order to reduce their environmental impact and help establish the closed-loop economy. This is exactly what rose plastic is doing – with its Circle Up packaging.

Recycled packaging is an environmentally friendly solution for companies looking for sustainable options. In terms of its carbon footprint, this packaging is significantly more sustainable than similar products made from virgin plastic. At the same time, rose plastic’s Circle Up packaging offers the same degree of ruggedness and protection as its virgin-plastic counterparts. Companies can therefore switch to environmentally friendly packaging solutions without making compromises in terms of functionality or product protection.

Born to be recycled
To ensure the viability of the closed-loop economy, rose plastic relies on a “design for recycling” approach. In other words, its packaging is designed to be easily recyclable from the outset – the constituent materials can be subsequently re-used. This is made possible by, among other things, the avoidance of composite materials in favor of plastics that can be easily processed in conventional recycling plants. Sometimes, “simple” works best.

Advantages of packaging made from recycled material:

Environmentally friendly: The use of recycled material means less dependence on fossil raw materials and lower CO2 emissions compared to plastics made from primary raw materials.

Resource conservation: The use of recycled material reduces the demand for new plastic, which in turn results in lower consumption of natural resources, such as petroleum.

Waste prevention: Re-using plastic waste reduces the amount of plastic that ends up in landfills or incinerators.

Quality and functionality: Plastic packaging made from recycled material meets the same standards as packaging made from virgin plastic.

At rose plastic, sustainability is no pipe dream – it has long been a reality. Which is why the company has dedicated an entire advertising campaign to its Circle Up packaging line. These ads have a distinctly musical theme and appear in various print and online media. The entire product range, as well as more information about Circle Up packaging, is available on the company’s website at rose-plastic.de.

To the press compartment of rose plastic AG

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