03.–06.03.2026 #IEM2026

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Sponsoring Solutions EISENWARENMESSE - International Hardware Fair

> 3,200

Exhibitors from 54 countries

37,500

Trade visitors from 136 countries

69 %

Proportion of foreign trade visitors

Special Sponsoring

The aisle is yours

White lanyards with black lettering as an example of a sponsorship opportunity

Maximise your visibility: your logo from the trade fair entrance to your stand - always in the view of your customers.

  • Co-branding of lanyards, printed with sponsor logo and trade fair logo
  • Branding of shirts for staff at the distribution points
  • Selected advertising spaces - one digital display and one analogue advertising space
  • Distribution of giveaways via a promotion team

Lanyards and T-shirts are produced and delivered by the sponsor

Exclusive sponsorship: price on request

Contact us

Smart Sponsoring

Table display with exemplary advertising space, people can be seen in the background

Restaurant Sponsoring

Reach your customers during the break - over lunch, coffee and co.

  • Branding of the equipment by arrangement (e.g. napkins, table displays)
  • Logo placement in the vicinity of the restaurant
  • Logo placement in the catering plan of the event
  • Product sponsorship by arrangement

The equipment is produced and delivered by the sponsor.

from EUR 4,999 (Limited availability)

Book in the Service Shop
Lounge area with white cube stools and black armchairs, signposted as “Recharge Area” with colourful geometric patterns

Recharge Area - for exhibitors and industry partners*

Take the opportunity to highlight your brand - with our multifunctional seating area, you can offer trade fair visitors relaxation, connectivity and charging options while your logo takes centre stage.

  • Prominent logo placement on a public seating area
  • Charging options for mobile devices
  • Individual colour design of the area according to the sponsor's wishes

Optional

  • Further logo placements on the space

The space may not be used for sales.

from EUR 8,500 (Limited availability)

Book in the Service Shop
Power Package charging station with several compartments and advertising space at the top and bottom, ready for sponsorship adverts

Power Package - for exhibitors and industry partners *

Become a sponsor and use the charging stations on the exhibition grounds as your exclusive advertising space at several key points.

  • Branded charging points throughout the exhibition centre
  • At least 3 units
  • Branded seating for visitors

from EUR 10,000 (Limited availability)

Contact us
White reception desk in the press center with placeholder for advertising and the text ‘Press accreditation’ on the side

Press Centre

Your company in the media spotlight - reach the trade press exclusively in a relaxed atmosphere in the joint Press Centre of EISENWARENMESSE - International Hardware Fair.

  • Logo placement in the Press Centre North
  • Logo placement in the signage leading to the Press Centre and in the invitation letters to journalists
  • Branding of catering equipment by arrangement (e.g. napkins, table displays)
  • Distribution of giveaways by arrangement

The equipment is produced and delivered by the sponsor.

Exclusive sponsorship: from EUR 7.500

Contact us

All in Package

Exemplary advertising space in the boulevard of Koelnmesse in front of an escalator

There is no way round you. With this package, you can utilise our diverse advertising opportunities - before, during and after EISENWARENMESSE - International Hardware Fair.

  • One digital advertising space
  • One analogue advertising space
  • Banner in the EISENWARENMESSE - International Hardware Fair app as soon as the app is available
  • Banner on the EISENWARENMESSE - International Hardware Fair website
  • Premium listing in the exhibitor directory (app, website)

from EUR 7,500 (Limited availability)

Book in the Service Shop

*Companies whose products are not authorised in the official list may not participate as exhibitors with their own stand space. However, they may use the sponsorship opportunities labelled accordingly.

Do you have any questions or need further information?

Feel free to contact us!

Kilian Keller
Sales Manager Services

Tel.: +49 221 821 3516

Write an e-mail