If you have booked one of the three options, the rest happens automatically. All users who redeemed one of your exhibitorcodes are automatically assigned to your team. The scanned contacts can then be downloaded collectively by any teammember.
More leads. More overview
Lead management that works - directly, centrally, together.
Experience intelligent lead generation right where it matters most: at your stand at EISENWARENMESSE - International Hardware Fair. With our location-based marketing service, you can target trade visitors exactly where they are. A simple QR scan is all it takes to capture a new contact — no paperwork, no missed opportunities, just seamless digital workflows at your fingertips.
Organize your leads centrally within your team, add notes in real time, and export everything at the push of a button. Whether for instant follow-ups or strategic business development, turn every trade fair encounter into a valuable business opportunity.
FAQs about leadmanagement
How does lead tracking work within the team?
What criteria can be used to select message recipients?
Industry or product interest. The complete list of criteria can be found here.
How can I view and export the leads I generated?
The leads collected as part of the Lead Management product are accessible via the event app under 'Networking-Contacts':
- Under 'Company Contacts', authorized users can view all contacts generated by their team.
- The export function allows you to download all company leads as a CSV file – including the information 'First tracker', timestamp and team notes.
- Important Note: Notes from other team members are only visible in the CSV export, not in the app itself.
- The exported data can be used for follow-up or for import into your own CRM systems
Only for the leadmanagement smart & select packages
How does location-based push messaging work?
To receive your personal push message, visitors must meet two basic requirements:
- Use of the trade fair app
- Consent to receive push messages and location sharing (GPS and bluetooth)
If these two conditions are met, visitors will receive your message as soon as they enter the hall where your stand is located.
In 'Lead Management Select', you can further define whether the message should, for example, only be sent to visitorsinterested in a particular industry or product area.
How do I create my personal push notification?
After booking the relevant product via the Koelnmesse media shop, you will receive an email from our service provider. Thisemail contains a link to the Content Manager, where the content of the push message and the associated landing page canbe defined. In 'Lead Management Select', you also have the option to further define your desired target group.
Can I see who received my notification?
No, currently it is unfortunately not possible to see who received the message.
What success metrics are available for the products and will I receive a final report?
On average, around 6% of visitors who received a push message subsequently visit the sender’s stand for at least oneminute.
The conversion rate and the specific number of visitors generated at your booth through the product are provided in a finalreport a few days after the event.
Is it possible to transfer the tracked leads directly into my CRM?
Yes, please contact our sales colleagues. Lead Management Ultimate offers the option to transfer the tracked leads directlyinto your own CRM via an interface.
Lead management criteria
Sector
Product Interest
Sector
- Retail trade
- DIY store
- Specialist wholesale
- Import, Export
- Industry (users of exhibition products)
- Industry (manufacturers of exhibition products)
- Trade
- Services
- Online- and Mail-Order Business
- Purchasing groups, purchasing organisations
- Manufacturer of supply parts
- Education
Product Interest
- Hand tools
- Power tools (hand-held, stationary) AND ACCESSORIES
- Workshop and factory equipment, industrial supplies, protective equipment
- Furniture and small fittings, decorative metalwares
- Window fittings
- Door locks, door fittings, keys
- Safeguarding systems
- Fixing and fastening technologies
- Chemical products
- Interiors and furnishings
- Sanitaryware and fittings
- Building materials, building components, construction accessories, outside structures
- Automotive supplies and accessories, two-wheeler accessories
- Smart Home
- Sector-related Services
- Software and eCommerce Solutions
- OEM and Private Lable Products
- C-Products
Any questions?
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Marco Blume Sales Manager Services
Our product range
Tools, Industrial supply, Fasteners and fixings, Home improvement? At the EISENWARENMESSE - International Hardware Fair, we combine all product ranges in one place.
Become an exhibitor
Become an exhibitor at INTERNATIONALE EISENWARENMESSE - International Hardware Fair and secure a price advantage of around 14% with our Early-Bird conditions.
The right leads for a successful trade fair
Maximise your trade fair contacts with smart lead generation on site.