Cologne, 06.–09.03.2022 #IEM2022

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The eCommerce area at the INTERNATIONAL HARDWARE FAIR 2022


Shop systems, ERP, electronic payment, hosting, search engine optimisation: the digitalisation of trade does not stop at the hardware sector. The perfect place at the EISENWARENMESSE to get up to date, find solutions or present your own solutions: the eCommerce area.

The Expo will take place during the EISENWARENMESSE on 8 and 9 March 2022, Frank Thelen will give the keynote speech on the Mainstage, Facebook will be there, among others, and other top-class speakers will follow - anyone who is interested in the digitalisation of the industry in any way is guaranteed to be here.

eCommerce area on 08 and 09 March 2022

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"Digitalisation has long since found its way into our industry and continues to develop at breakneck speed. It's just great that I can find out here not only about my industry, but also about the opportunities that e-commerce offers.

Bernd Kiesel, CEO

Kiesel Tools

"The last few months have shown how important digitalisation is for people and businesses. At Facebook, we reacted in a very short time and provided solutions for large and small companies, especially in the area of e-commerce. Many, especially small, companies were thus able to develop alternatives very quickly in a difficult situation."

Stefan Edl, Industry Manager Fashion Retail & Public Affairs

Facebook Inc

The eCommerce area

The digitalisation of trade does not stop at the hard ware industry. Together with digital rock star Michael Atug, EISENWARENMESSE creates the perfect place to get up to speed quickly and comprehensively. Whether you need a new shop system, want to find out about the advantages of an ERP, are looking for a payment solution or a hosting provider, or want to revise your SEO know-how - you will find the right provider at the eCommerce area.

"Digitalisation has not only played a role in the industry since 2020 - keyword "new normal". It has only accelerated it again. Offline, online, multichannel, omnichannel - whichever channels dominate: I look forward to an exchange with experts from the industry."

Andreas Häntsch, Director Home & Garden


Preview Event programme eCommerce area

Look forward to exciting presentations from top industry players!

Among others, we are already joined by:

Frank Thelen and Michael Atug as well as Stefan Edl (Facebook Inc.) and Udo Harwardt (Shopware).

Digital Rock Star Michael Atug

The Corona crisis showed at the latest: No company can avoid the topic of digitalisation any more - not even in the hard goods industry. Digital rock star Michael Atug digitised his traditional tool trade years ago - with his own online shop, but also on marketplaces like Amazon, eBay, Rakuten or Real. He knows better than anyone else in the industry what currently moves dealers and manufacturers. At the eCommerce area of the EISENWARENMESSE, he therefore only brings together market players who are relevant to the industry and speak plain language instead of just shooting marketing powder.

-> Get to know Michael Atug