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DIY Boulevard
DIY Boulevard 2026
Hall 11.1
The DIY Boulevard has been the central point of contact of the EISENWARENMESSE - International Hardware Fair since its premiere in the year 2016. This is where the member companies of the manufacturing association Haus & Garten e.V. (HHG) and firms of the HIMA network present their new products to you, exactly as they actually appear in the retail trade: on classic store shelves. You thus gain an authentic impression of how the products are presented at the point of sale.
Dr. Marie Charlotte Claßen
"The DIY Boulevard has been a real crowd-puller and a highlight of the EISENWARENMESSE - International Hardware Fair since its premiere in the year 2016. We once again look forward to a fully-booked Boulevard in 2026. That demonstrates how high the demand is for this concept. A compact, yet diversified showcase of our industry's products, ranging from innovative product ideas and practical shelf placements, through to sales-boosting presentation concepts, awaits the visitors. The diversity of the manufacturers and line-ups represented will also be especially exciting this time, which bundled on the Boulevard, will offer a unique overview of the capabilities of the DIY industry."
Dr. Marie Charlotte Claßen
Deputy Executive Director of the Manufacturing Association, Haus & Garten e.V.
Whether you are from a DIY store, specialised garden centre, discounter, the online trade or a group: You will find the appropriate products and trends for your business on the DIY Boulevard.
Gain a fast overview of the market and trends on the DIY Boulevard and find inspiration for your own line-up and product presentation. Every shelf has an integrated discussion area and you will also find ideal conditions for an exchange, networking and new business relations at the centrally-located HHG stand. In 2026, the ten most innovative products of the industry are under focus again here.
The following companies are among others taking part in 2026:
Save the date
The next INTERNATIONAL HARDWARE FAIR will take place from 3 to 6 March 2026.
Our product range
Tools, Industrial supply, Fasteners and fixings, Home improvement? At the EISENWARENMESSE - International Hardware Fair, we combine all product ranges in one place.