EISENworkshop – experience the future of the trade live!

Name: International Hardware Fair
Start: 2028-03-07
End: 2028-03-10
Location: Koelnmesse GmbH

The EISENworkshop is celebrating its premiere at the EISENWARENMESSE - International Hardware Fair 2026 and is making practical knowledge from the trade tangible for the industry and media.

Look forward to a unique, interactive presentation area in the form of a workshop. International creators from different trades will present their craftsmanship live here. Over the three days of the trade fair, you can experience manifold DIY projects in Passage 10/11, which will involve the use of the tools of our exhibitors.

You will receive tips and tricks directly from the professionals, without any theory, without any detours. In the EISENworkshop you will experience tools and technologies in realistic use, have the chance to pose questions and partake in experiences that can be put into direct practice in your business.

The EISENworkshop is simultaneously also the meeting point of the EISENcommunity. Talk to professionals, manufacturers and colleagues, gain practical inspiration and share your experiences. Directly, openly and at eye level.

These creators were involved

Ben Berger (Germany)

Ben is a self-employed carpenter and is currently setting up his own carpenter's workshop. In addition to technical content, he not only represents the trade, but also asserts himself for more tolerance and fairness within the industry.

"As a fixed part of the German-language social media landscape for trades, it is a perfect opportunity to meet my community personally and groom existing partnerships."

Ben Berger on Instagram

Mara Pischl (Germany)

Mara is a carpenter and is currently studying to become a business graduate. She previously completed an apprenticeship in her father's company and she reaches hundreds of thousands of people every month with her podcast on building site confessions and her reels. She combines trade, humour and attitude and is lending everyday building life a new voice.

"Especially as a woman in the trade I find it important to take the lead and make both the trade and us women in the industry visible."

Mara Pischl on Instagram

Laurin Bock (Germany)

Laurin is a master carpenter, who impresses with authentic insights into his everyday routine on the building site. His videos combine expertise with entertainment and make the trade tangible, comprehensible and relevant. For brands he is a credible voice with genuine know-how and a community that many professionals from the trade also actively take part in.

"Social media is making the trade visible again: real work, real materials, real results. The interest in meaningful work and tangible skills is growing noticeably."

Laurin Bock on Instagram

Dirk Hobein (Germany)

Dirk Hobein is a dry construction professional and impresses with inspiring insights into the world of the trade. He shares his expertise and practical tips that not only provide information, but also have a motivating effect on social media and via his craftsman service. With his authentic manner, Dirk serves as a credible voice that makes the trade vivid, relevant and accessible.

"The EISENWARENMESSE - International Hardware Fair unites innovation, the trade and exchange. This is exactly where I can create practical content that offers manufacturers and craftsmen genuine added value."

Dirk Hobein on Instagram

Jasmine Gurney (Great Britain)

Jasmin Gurney is a DIY and home improvement enthusiast who inspires with creative insights into the design of living spaces. Whether on Instagram, YouTube or through her collaboration with brands - Jasmine demonstrates how modern design and functionality harmonise with each other. With her flair for style and practicality, she inspires DIY fans and design enthusiasts alike.

"As a practical DIY developer, I specialise in showing how tools work in real building projects. This is the ideal place for me to demonstrate practical skills and bring industry innovations to life on stage."

Jasmine Gurney on Instagram

Empoeirados (Brazil)

Empoeirados are DIY experts from Brazil who impress with creative trade-related projects. They share tips, tricks and inspiration that unite entertainment and expertise on YouTube, Instagram and on their website. As a creative duo, they show how ideas can be turned into real projects – explained in an understandable way and with a focus on having fun.

"Discover the latest news and releases, test the products, talk to the exhibitors and share everything about the EISENWARENMESSE trade fair in Brazil with our audience on Instagram and YouTube!"

Empoeirados on Instagram

Mike Unger (Germany)

Mike is in his early 20s and one of the fastest-growing creators in the construction industry. He brings his followers along as he builds his business, keeping it real every step of the way. Through technical know-how, humour and straight talk, he is sparking a real interest in construction and the skilled trades among a wide audience.

“I’m a trained machinist working with metal. Since I freelance a lot, this is the perfect place for me to meet new companies and make connections.”

Mike Unger on Instagram

Sophia Kuhlmann (Germany)

Sophia is a carpenter working in the Black Forest. After completing her apprenticeship, she started sharing her daily life in the workshop, projects and travels on Instagram and YouTube. Through honest storytelling, expertise and a clear vision, she’s bringing modern craftsmanship into the spotlight – encouraging young women to get into the trade and showing the wide-ranging possibilities of the craft.

“The trade fair is the perfect place to meet my community, connect with companies and carpenters from around the world, and see the latest developments and innovations.”

Sophia Kuhlmann on Instagram

René Lang (Germany)

René is a trained painter and decorator who takes his community behind the scenes of drywall, renovation and creative remodeling projects. By sharing practical tips and honest insights, he makes the trade accessible to DIY enthusiasts and professionals alike.

“The trade fair is the ultimate playground for me. Between the community, manufacturers, tools and latest products, it has everything I need to transform any space.”

René Lang auf Instagram