EISENworkshop: Experience the future of craftsmanship live

Name: International Hardware Fair
Start: 2026-03-03
End: 2026-03-06
Location: Koelnmesse GmbH

The EISENworkshop will celebrate its premiere at the EISENWARENMESSE - International Hardware Fair Cologne 2026, bringing practical knowledge from the trade to life for the industry and media.

Look forward to a unique, interactive presentation area in the form of a workshop. There, international creators from various trades will be demonstrating their craftsmanship skills live. Over three days of the fair, you can experience a wide range of DIY projects in Passage 10/11, using the tools of our exhibitors.

You will receive tips and tricks directly from the professionals – no theory, no detours. In the EISENworkshop, you will experience new tools and technologies in realistic use, ask questions and gain experience that can be directly implemented in your business.

The EISENworkshop is also a meeting place for the EISENcommunity. Talk to professionals, manufacturers and colleagues, get inspiration from practical experience and share your own experiences. Direct, open and on equal terms.

Information about the projects and the programme will follow shortly.

Secure your ticket now and be there live

These creators are involved

Get to know the craft creators in advance. That way, you'll know who will be at the workbench in the EISENworkshop and what topics you can expect to see there.

Ben Berger (Germany)

Ben is a self-employed carpenter and is currently setting up his own joinery workshop. In addition to providing specialist content, he not only represents the craft, but also campaigns for greater tolerance and fairness in the industry.

‘As an established part of the craft niche in the German-speaking social media space, it's a perfect opportunity to meet my community face to face and nurture existing partnerships.’

Ben Berger on Instagram

Mara Pischl (Germany)

Mara is a carpenter and is currently training to become a business economist. She previously trained in her father's business and reaches hundreds of thousands of people every month with her podcast Baustellenbeichten (Construction Site Confessions) and her Reels. She combines craftsmanship, humour and attitude, giving everyday construction work a new voice.

‘As a woman in the trades, I think it's important to lead the way and raise the profile of both the trades and women in the industry.’

Mara Pischl on Instagram

Laurin Bock (Germany)

Laurin is a master carpenter who inspires viewers with authentic insights into his everyday life on the construction site. His videos combine expertise with entertainment, making craftsmanship tangible, understandable and relevant. For brands, he is a credible voice with genuine know-how and a community in which many professionals from the craft industry themselves are active.

‘Social media is making craftsmanship visible again: real work, real materials, real results. There is a noticeable growth in interest in meaningful work and tangible skills.’

Laurin Bock on Instagram

Dirk Hobein (Germany)

Dirk Hobein is a drywall construction professional who inspires others with his insights into the world of skilled trades. On social media and through his tradesman service, he shares expertise and practical tips that not only inform but also motivate. With his authentic manner, Dirk is a credible voice who makes skilled trades vivid, relevant and accessible.

‘The EISENWARENMESSE - International Hardware Fair combines innovation, craftsmanship and exchange. This is exactly where I can create practical content that offers real added value to manufacturers and craftsmen.’

Dirk Hobein on Instagram

Jasmine Gurney (Great Britain)

Jasmin Gurney is a DIY and home improvement enthusiast who inspires others with her creative insights into interior design. Whether on Instagram, YouTube or through her collaborations with brands, Jasmin shows how modern design and functionality can harmonise. With her flair for style and practicality, she inspires DIY fans and design enthusiasts alike.

‘As a hands-on DIY developer, I specialise in showing how tools work in real-world construction projects. This is the ideal place for me to demonstrate practical skills and bring industry innovations to life on stage.’

Jasmine Gurney on Instagram

Empoeirados (Brazil)

Empoeirados are DIY experts from Brazil who inspire others with creative craft projects. On YouTube, Instagram and their website, they share tips, tricks and inspiration that combine entertainment and expertise. As a creative duo, they show how ideas can be turned into real projects – explained in an understandable way and with a focus on having fun.

"The EISENWARENMESSE 2026 is the right place for us because it allows us to discover the latest news and releases, test the products, talk to the exhibitors, and share everything about the trade fair in Brazil with our audience on Instagram and YouTube!"

Empoeirados on Instagram

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Programme