Why 80% of B2B companies are wasting their digital sales potential

Lecture on the topic:

Why 80% of B2B companies are wasting their digital sales potential

Speakers:

Lars Tholen – Solution25

Description:

Why do around 80% of B2B companies fail to unlock their digital sales potential, even though customers today expect transparency on availability, pricing, and simple ordering processes?

This presentation explains why many traditional B2B webshops do not work in practice, which requirements really matter today, and how modern B2B eCommerce can be implemented successfully. The focus is on realistic entry strategies, modular system architectures, and how digital solutions can effectively support sales teams instead of replacing them.

The talk is aimed at manufacturers and distributors who want to build up digital sales in a structured way – without overloading their organization or existing IT landscape.