Visibility 2026 – AI in between & outside

Lecture on the topic:

Visibility 2026 – AI in between & outside

Speakers:

Stefan Godulla – Management consultant

Description:

What SEO visibility means when answers become more vital than rankings.

For a long time, SEO visibility was defined strictly through rankings, clicks, and visibility indices. However, with the rise of AI Overviews, new Google search modalities, and generative systems like Gemini or ChatGPT, the foundation of where visibility originates and how it can be measured is undergoing a fundamental shift.

This session contextualizes classic SEO KPIs, challenges familiar metrics, and demonstrates why visibility in 2026 extends far beyond traditional organic search. Our focus is not on the "next big tool," but on a new understanding of presence, relevance, and success in a search landscape driven by direct answers.

But is this truly all brand new? While complexity and diversity are increasing, organic visibility, high-value content, and verified information remain the decisive factors for success.