EISENforum lecture: Who is afraid of the digital man?

"Oh dear, oh dear! The whole world is talking about artificial intelligence, everyone has it, everyone understands it, anyone who doesn't join in is doomed. And we don't even know where and how to start because our customers are still sending us orders by fax!" 

Do you recognise this? Maybe it's not that dramatic. The Shopmacher have been digitising traditional companies for more than 15 years. In other words, they design and implement IT architectures for e-commerce and digital business processes.

In his presentation, Shopmacher CEO André Roitzsch reveals why the AI trend is relevant ... but is still completely overdone for many SMEs. And not at all necessary. So the all-clear from the digital professional. 

His message: "You need to get your master data under control as quickly as possible, because this is the basis for digital business and later also for process automation using AI". A warning after all. But at least a concrete suggestion on how to get started.