EISENforum Lecture: Drilling. Doweling. Pay: Online payment for the hardware trade

Selling hardware online is a challenge, especially in difficult economic times. To overcome these challenges and sell successfully online, it is important to understand customer behaviour. In an entertaining way, you will learn what makes online shoppers tick, what they expect and how you as an online retailer can avoid cancellations at the most important, final step of the ordering process. After all, online retail is not just about the product range, the offer, but also about how you can increase your conversion and secure your sales as an online retailer. You can look forward to helpful insights as well as tried-and-tested tips and hacks to guide customers in your online shop to the conclusion of a purchase.