AI transformation in the DIY industry

Lecture on the topic:

AI transformation in the DIY industry

Speakers:

Hendrik Lallensack & Marco Werner - homie

Description:

The DIY and hardware trade is under increasing pressure: product ranges are growing, customer questions are becoming more complex, and at the same time, the shortage of skilled workers is becoming more acute. Every day, at brick-and-mortar or online points of sale, the decision is made whether advice is successful or whether uncertainty leads to abandoned purchases. Knowledge is available within the company, distributed across systems, documents, and individual minds. However, at the decisive moment, quick access is often lacking.

This is where homie AI comes in. As an AI assistant, the solution makes existing company knowledge from existing systems immediately available to employees and customers. Directly at brick-and-mortar or digital points of sale, in service or in-house, homie AI provides reliable answers about products, availability, alternatives, or applications in seconds. This ensures reliable advice, shorter decision-making processes, and measurably better conversion rates.

The presentation shows what this form of AI transformation means for retail in concrete terms. The bottom line: knowledge becomes scalable. AI does not replace experience, but provides it exactly when it is needed - regardless of who is currently on the sales floor or in the digital channel. This stabilizes the quality of advice, reduces the workload on employees, and makes better use of sales opportunities.

Practical examples illustrate how companies are addressing the shortage of skilled workers with technological innovation without adding complexity. homie AI connects existing systems, secures expertise within the company, and makes it effective in everyday use.

Looking ahead: The point of sale of the future will not be more digital, but more competent. Making knowledge available in an intelligent way improves service, conversion, and future viability - every day in business.