Cologne, 21.–24.02.2021 #IEM2021

EN Element 13300 Element 12300 DE
Digital Summit: 1,2 Mio. zusätzliche Kundenkontaktpunkte – Wie der Versandweg das Brand Image beeinflusst | Event on the INTERNATIONALE EISENWARENMESSE KÖLN 2020
Koelnmesse GmbH

Digital Summit: 1.2 million additional customer contact points - How the shipping route influences the brand image

Favorites share Print version Add to calendar Back to overview
01.03.2020 | 3:30 p.m. - 3:55 p.m.

German with simultaneous translator
Koelnmesse GmbH
Messeplatz 1

The event

Customer satisfaction in the mail order trade is decisively influenced by the shipping channel. However, the potential existing here often remains unutilised. We show how the shipping channel can become an important factor for customer loyalty through consistent digitalisation und automation and can thus be used profitably for customer satisfaction and the brand image.