Cable

ELTRA is a leading supplier of electrical materials for the European home improvement market. We distribute premium brands, own brands, and private labels within ten different product groups, including wire and cable. Drawing on years of expertise and continuous innovation, we provide customers with high-quality, reliable cable packaging made of plastic and cardboard, among other materials. What sets us apart is our fully in-house machinery: a state-of-the-art production facility in Ghent, which allows us to tailor cable packaging to our customers' exact needs.

Thanks to this flexibility, we produce rolls of cable exactly to specification – in the desired length, packaging, and design. Whether it's standard solutions or custom work, we deliver quickly, consistently, and at scale from our robotic warehouse. We do this not only under our own strong brands but also with private labels, fully in line with the image and positioning of our partners.

Retailers in the home improvement segment rely on our quality, delivery reliability, and market knowledge every day. With a keen eye for the end user and maximum control over the production process, we are the benchmark in electrical materials for the DIY market.