Cologne, 06.–09.03.2022 #IEM2022

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Mr. Michael Atug | Speaker of the INTERNATIONALE EISENWARENMESSE KÖLN 2020

Mr. Michael Atug

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Michael Atug

Michael Atug

If anyone rocks the e-commerce industry, it's Michael Atug. His webshop MAW Werkzeug GmbH is almost as old as Amazon. Since 2001 he has been showing the industry how to successfully sell machines and tools in B2B and B2C business via his own web shop and on marketplaces. In addition, Atug is networked in the industry like no other. It is not without reason that W&V named him one of the "100 most important fair heads" in its 2018 edition of DMEXCO. Atug now also shares his enormous insider knowledge with others - honestly, critically and authentically. His social media network "Multichannel Rockstars" now includes over 10,000 industry representatives. There is hardly an e-commerce stage in German-speaking countries that he doesn't rock. Atug is also more in demand than ever as a consultant for marketplace strategies and the growing online B2B business. His most important advice to all online retailers is: "Rely on multichannel - and not just on Amazon".