Manuel Siskowski is the founder and CEO of THE FABELHAFT GROUP GmbH, with which he has specialised on establishing digital product brands.
With the WIESEMANN 1893 (www.wiesemann1893.com) brand, the young company focuses on the hand tools segment. In the direct-to-consumer model, the brand dispenses completely with traders and focuses on the digital platforms, especially Amazon. In this way, Siskowski is attempting to establish the first relevant digital tool brand. Prior to its founding, he developed business models in the medical technology industry.