Cologne, 21.–24.02.2021 #IEM2021

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More international and diverse: DIY Boulevard at EISENWARENMESSE - International Hardware Fair Cologne 2020

The DIY Boulevard of the EISENWARENMESSE - International Hardware Fair Cologne (1 to 4 March 2020) is enjoying increasing popularity among exhibitors for the third year in a row. With just six months to go before the start of the trade fair, the Boulevard is already fully booked with 62 participating companies and has been extended to 285 metres. Compared to 2018, this corresponds to an increase of around 20 percent. In addition to 52 national participants from the ranks of the German Association of Home & Garden Manufacturers (HHG), which will once again serve as a cooperation partner, 10 international members of the European Federation of DIY manufacturers (fediyma) will also be taking part for the first time. As part of the new layout, DIY Boulevard 2020 will be located in Hall 11.1.

A positive POS shopping experience is essential for retailers. The advantage of displaying merchandise on the DIY Boulevard is therefore clear: Exhibitors can present their products and innovations in a POS-related environment and provide trade visitors with solutions for the authentic presentation of goods. Top players in the construction, house and garden industry, such as Abus, Alpina, Alfer Aluminium, Burg-Wächter, Fischer, Hettich, HSI Hermann Schwerter, Schellenberg and Tesa, believe in this concept and will once again present their offerings on the DIY Boulevard. Included among the first-time exhibitors from Germany will be Schneider Electric, CFH, Jufol, Bona, J.W. Ostendorf, Kerbl and GYS.

In the past, this presentation format was reserved exclusively for HHG members. The Boulevard 2020, however, will now also be open to international exhibitors who are members of fediyma. As a result, the number of participants will increase by almost 25 percent and trade visitors can expect even greater variety. Spanish companies such as Arregui, Caudal, Grupodesa Fasteners and Arco are strongly represented among the international brands. However, exhibitors from Belgium and Italy such as Ledent and Volpato will also bring fresh ideas to the Boulevard.

Koelnmesse – Hardware worldwide   

As an international top organiser of trade fairs, Koelnmesse is the global market leader for the product sections hardware/ironware divided up into the segments Tools, Industrial Supplies, Fasteners and Fixings, Fittings, Home Improvement as well as for the innovations of these industries. The leading trade fair EISENWARENMESSE - International Hardware Fair Cologne as well as Asia-Pacific Sourcing in Cologne, the Hardware Forum in Milan/Italy and CHIS - China International Hardware Show in Shanghai/China are exemplary for this.

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