Cologne, 21.–24.02.2021 #IEM2021

EISENWARENMESSE - International Hardware Fair Cologne 2020: Top result after early bird bookings

The first early booking phase of the EISENWARENMESSE - International Hardware Fair Cologne (1 to 4 March 2020) closed with an excellent result: By 31 May, companies had secured their participation in the global leader of the hardware industry at preferential rates. Interest this year was especially high, as seen by the increase in the list of participating companies as of the reporting date of nearly 5 percent over the corresponding period of the last trade fair Well-known returnees will also be among the power tool providers. Due to the great interest, the remaining bookable spaces are limited: Around 90 percent of the available space is already reserved. Internationally, the EISENWARENMESSE - International Hardware Fair Cologne also continues to be strong draw. Applications have been received from 49 countries, with 70 percent of the exhibitors coming from abroad – and more are expected. New concepts will also be featured: In addition to the further developed DIY Boulevard, eCommerce and Start-Up formats, changes have also been made to the space allocation. In order to further promote the growth of EISENWARENMESSE - International Hardware Fair Cologne, Hall 11 has now been added to the fair.

Suppliers who have already confirmed their participation include AS Schellenberg, Altrad Lescha, Burg-Wächter, Caterpillar, F. Reyher, fischer, Gedore, Hazet, Hettich, Hultafors, Pferd Rüggeberg, Schäfer & Peters, Schneider Electric, Sonlux, STAHLWILLE and SWG. The organisers were able to score a major success with confirmation of the CAS partnership. The cross-manufacturer Cordless Alliance System (CAS) initiated by Metabo is a battery system based on the powerful battery technology of the Nürtingen-based power tool manufacturer. The CAS umbrella currently consists of ten well-known manufacturers, encompassing around 130 machines and devices that are 100 percent compatible with the same battery and can be combined as required. Chervon GmbH with the brands EGO, Flex and Skil as well as JCB Powertools will feature prominently for the first time.

Strong interest from abroad
Interest from foreign companies has also been high during the initial registration phase. Registrations from 49 countries have been received. Along with the usual strong representation from Asia, the US, Spain and the Netherlands will especially be present. This first result underscores the international significance of the EISENWARENMESSE - International Hardware Fair Cologne as a network and business platform for the hardware industry.

Highlights: eCommerce, DIY Boulevard and Start-Ups
The eCommerce arena and DIY Boulevard in cooperation with the manufacturers’ association Haus und Garten e.V. (HHG) established themselves at the previous two EISENWARENMESSE - International Hardware Fair Cologne events and will be optimised conceptually for 2020. In the increasingly popular DIY Boulevard exhibition area, which will now be in Hall 11.1, international exhibitors from the fediyma associations will have the opportunity to present their innovations to the trade public for the first time in a POS-like environment. Young, innovative companies will have the opportunity to present their ideas to companies, trade visitors and multipliers in the hardware industry in the EISENForum, which will become a start-up stage for one day.

The topic of eCommerce will be presented at the upcoming event in cooperation with eCommerce rock star Michael Atug, who recently gave a very open interview in Eisenwarenzeitung on the future of the industry. In addition to Michael Atug, Marcus Diekmann and Hendrik Lennarz, international speakers from the e-commerce and start-up sector are already on the programme, with others to follow.

New: Hall 11.3
In order to promote the growth of the trade fair, Hall 11 with a total area of more than 31,000 square metres will also be used for EISENWARENMESSE - International Hardware Fair Cologne 2020. This means more space for even more hardware concepts and clearer clustering by segment on the entire exhibition area. In the new Hall 11.1, DIY exhibitors will present themselves around the DIY Boulevard (formerly Hall 5.1) and exhibitors in the field of fastener and fixing technology sector and tool suppliers will be on level 11.2. This way, existing exhibitors can also be given the chance of having their request for larger stands met. The central event stage of the EISENForum will also move to Hall 11.

Koelnmesse – Hardware worldwide   

As an international top organiser of trade fairs, Koelnmesse is the global market leader for the product sections hardware/ironware divided up into the segments Tools, Industrial Supplies, Fasteners and Fixings, Fittings, Home Improvement as well as for the innovations of these industries. The leading trade fair EISENWARENMESSE - International Hardware Fair Cologne as well as Asia-Pacific Sourcing in Cologne, the Hardware Forum in Milan/Italy and CHIS - China International Hardware Show in Shanghai/China are exemplary for this.

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