Cologne, 06.–09.03.2022 #IEM2022

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Wednesday, March 4th, 2020 - Central event stage in Hall 11.1

Start Up Day at at the EISENforum

For the first time our Start Up Day will take place on 04.03.2020, the Wednesday of the fair. On our central event stage in Hall 11.1, the EISENforum, young, innovative companies have the opportunity to present their ideas and future-oriented solutions. In addition, there will be useful tips and valuable advice from experienced founders.


Michael Atug

If anyone rocks the e-commerce industry, it's Michael Atug. His webshop MAW Werkzeug GmbH is almost as old as Amazon. Since 2001 he has been showing the industry how to successfully sell machines and tools in B2B and B2C business via his own web shop and on marketplaces. In addition, Atug is networked in the industry like no other. It is not without reason that W&V named him one of the "100 most important fair heads" in its 2018 edition of DMEXCO. Atug now also shares his enormous insider knowledge with others - honestly, critically and authentically. His social media network "Multichannel Rockstars" now includes over 10,000 industry representatives. There is hardly an e-commerce stage in German-speaking countries that he doesn't rock. Atug is also more in demand than ever as a consultant for marketplace strategies and the growing online B2B business. His most important advice to all online retailers is: "Rely on multichannel - and not just on Amazon".

Michael Atug:

Michael Atug

Michael Atug

Start Up Day

Wednesday, 04.03.20

Lectures will be translated simultaneously.

10:00 a.m. - 10:15 a.m.Welcome
10:15 a.m. - 10:45 a.m.The future of eCommerce is: Trust Factor
Why even premium retailers lose the trust of their customers and what the solution looks like

Thorsten Hunsicker CEO & Founder
10:45 a.m. - 11:15 a.m.Crowdfunding - Why future customers are the best investors

Fabian Gartmann, Co-Founder SHEER
11:15 a.m. - 11:45 a.m.What effects will electrification and digitisation of automobiles have - a short journey through time into the (near) future

Ulrich Baltz, Founder and CEO of SEEC.ONE - Drive different.
11:45 a.m. - 12:15 p.m.E-Commerce - Platform - Logistics. Pure e-commerce is no longer sufficient to maintain its position in the long term. We show why.

Michael Wilmes, CEO myDaylivery GmbH -
12:15 p.m. - 12:45 p.m.Flying cars and AI robots in the crafts? How digital transformation is already making your life easy with simple means

Philipp Linstedt, Co-founder of Craftboxx
12:45 p.m. - 1:15 p.m.Consistent solution orientation as success formula of the mobile construction market

Robin Lanzer, CEO Jeez the mobile home improvement store
1:15 p.m. - 1:45 p.m.Found as a Social Inteupreneur - between pressure to succeed and social responsibility!

Rui Duarte, Managing Director Classplash GmbH
1:45 p.m. - 2:45 p.m.Why supply the specialist trade as a manufacturer when I can reach the customer myself online? Best Practice WIESEMANN 1893: Establishing an e-commerce-only tool brand

Manuel Siskowski – Wiesemann 1893

Start Up Day

EISENforum, Hall 11.1

Wednesday, March 4th, 2020

10:00 a.m. - 2:15 p.m.