Cologne, 21.–24.02.2021 #IEM2021

EISENforum in hall 11.1

Digital Summit

Focus on digitalisation

At the dSummit of the INTERNATIONAL HARDWARE FAIR, the complete spectrum of digitisation will be illuminated. A programme of lectures on the opportunities and risks of e-commerce, payment, multichannel and logistics.

dSummit R. van Hoojidonk

Experience a network of the industry 4.0 at the Digital Summit of the INTERNATIONAL HARDWARE FAIR:

  • Offer and consulting for the digitalization of the tool trade
  • Presenting and informing about solutions and strategies
  • Networking and connecting industry participants on the manufacturer, dealer and service provider side
  • Outlook and appeal for upcoming developments, opportunities, risks and future issues

On the central stage of the EISENWARENMESSE, the EISENforum, everything to do with the topic of digitisation will take place over two days. Seize the opportunity and meet the industry experts in the adjacent networking area! Learn more about the speakers here.

Digital Summit

Date: Sunday, 01.03.2020 and Monday, 02.03.2020

Time: 9:00 a.m. - 18:00 p.m.


Michael Atug

If anyone rocks the e-commerce industry, it's Michael Atug. His webshop MAW Werkzeug GmbH is almost as old as Amazon. Since 2001 he has been showing the industry how to successfully sell machines and tools in B2B and B2C business via his own web shop and on marketplaces. In addition, Atug is networked in the industry like no other. It is not without reason that W&V named him one of the "100 most important fair heads" in its 2018 edition of DMEXCO. Atug now also shares his enormous insider knowledge with others - honestly, critically and authentically. His social media network "Multichannel Rockstars" now includes over 10,000 industry representatives. There is hardly an e-commerce stage in German-speaking countries that he doesn't rock. Atug is also more in demand than ever as a consultant for marketplace strategies and the growing online B2B business. His most important advice to all online retailers is: "Rely on multichannel - and not just on Amazon".

Michael Atug:

Michael Atug

Michael Atug
Sunday, March 1st, 2020

Lectures will be translated simultaneously.

Digital Summit - Logistics

11:30 a.m. - 11:40 a.m.Welcome
11:45 a.m. - 12:10 p.m.80 days around the world was yesterday. Global online trading is not an obstacle course. How international shipping works today

Micha Augstein, CEO & Founder PARCEL.ONE GmbH
12:15 p.m. - 12:40 p.m.Shipping packaging and storage - the 1x1 and practical experience

Bastian Mell, Managing Director Kartonplus GmbH
12:45 p.m. - 1:10 p.m.Competitive in online trading through optimized warehouse management: 8 warehouse processes in which you can save time and money. WMS for beginners and advanced users

Thomas Kircheis, CEO & Co-Founder Pulpo WMS
1:15 p.m. - 2:00 p.m.Break
2:00 p.m. - 2:25 p.m.When I can't see the forest because of all the trees. How do I find the right service provider for my online trading project?

Stefan Godulla, Owner & Founder Godulla. Web. Business. Strategy.
2:30 p.m. - 2:55 p.m.tba
3:00 p.m. - 3:25 p.m.Automatisms and processes via ERP - Why enterprise resource planning is an obligation for online trade

Jonny Hofberger, Plentymarkets & Michael Atug, Digital Rockstar
3:30 p.m. - 3:55 p.m.1.2 million additional customer contact points - How the shipping route influences the brand image

Michael Lüken, Founder & Managing Director of PAQATO
4:00 p.m. - 4:25 p.m.10 practical tips for the challenge of modern warehouse logistics - ideas for fast, efficient and personnel-independent solutions

Alexander Durz, Logistics and Process Consultant"
4:30 p.m. - 5:00 p.m.Accounting and tax consulting for online trading - current challenges and fundamentals for successful digitization

StB Dipl. Finw. Michael Bollinger –
Monday, March 2nd, 2020

Lectures will be translated simultaneously.

Digital Summit - eCommerce

10:00 a.m. - 10:10 a.m.Welcome
10:15 a.m. - 10:55 a.m.360° Sidekick online trading with Amazon & Co. - Bonus: Why manufacturers also have to dress VERY warmly

Michael Atug, Digital Rockstar
11:00 a.m. - 11:25 a.m.Killer Commerce - Be a hunter or be hunted? Mastering transformation quickly & successfully to digital innovation leadership

Marcus Diekmann, Chief Commercial Officer (CCO) & Chief Digital Officer (CDO) Rose Bikes GmbH
11:30 a.m. - 11:55 a.m.Internationalisation - Selling worldwide quickly and easily on marketplaces

Henning Heesen - Marketsupply
12:00 p.m. - 12:25 p.m.Performance vs. brand: Does performance marketing damage long-term brand success?

Mark Strauß, CCO (Chief Creative Officer) Onedot GmbH
12:30 p.m. - 2:00 p.m.Break
2:00 p.m. - 2:25 p.m.10+1 Growth Hacks for (rapid) continuous growth

Hendrik Lennarz, Product Manager and Growth Hacker
2:30 p.m. - 2:55 p.m.Influencer campaign for retailers and/or manufacturers - identifying and exploiting potentials

Sarah Kübler, Managing Director HitchOn
3:00 p.m. - 3:25 p.m.Digitizing means growing: 5 success factors for B2B e-commerce projects

Alexander Mages - OXID
3:30 p.m. - 3:55 p.m.Also legally the right tool - private label & platform trading mastery

Dr. Thomas Engels, Lexea Rechtsanwälte
4:00 p.m. - 4:25 p.m.Win new customers with online marketplaces. Opportunities for retailers and manufacturers

Andreas Häntsch, Director Home & Garden, Collectibles, Toys and Smaller Sited Countries eBay
4:30 p.m. - 5:00 p.m.TBA
5:00 p.m. - 5:30 p.m.Are you ready for takeoff? - Find out how to make your online business stand out with the B2B model from Shopware

Udo Harwardt, Account Manager, Shopware
Hanna Helmhold

Your personal contact for the EISENforum

Hanna Helmhold
Event Manager
Tel. +49 221 821-3542
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