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INTERNATIONAL HARDWARE FAIR
Start-Up Day: Wozu soll ich als Hersteller noch den Händler beliefern wenn ich selbst das Geschäft machen kann? Best Practice: Aufbau einer signifikanten E-commerce-only Werkzeugmarke. | Event on the INTERNATIONALE EISENWARENMESSE KÖLN 2020
Koelnmesse GmbH

Start-Up Day: Why should I keep supplying traders as a manufacturer when I can do business myself? Best practice: setting up a significant e-commerce-only tool brand.

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04.03.2020 | 1:45 p.m. - 2:10 p.m.

German with simultaneous translator
Koelnmesse GmbH
Messeplatz 1
Köln

The event

Many manufacturers have grown up with the specialised trade. However, the rules online are changing, and the prices and margins between manufacturers, traders and the platforms are eroding. The digital tool brand WIESEMANN 1893 dispenses completely with the specialised trade. Find out what the consequences and the 5 greatest advantages of this are.