Transformation at OBI: The Path to an International DIY Home & Garden Platform

Lecture on the topic:

Transformation at OBI: The Path to an International DIY Home & Garden Platform

Speakers:

Steffen Maschke & Jan Patrick Scheibler – OBI

Description:

In a rapidly evolving market, OBI is transforming from a traditional DIY retailer into a connected international Home & Garden platform. Driven by customer needs, our experts from Category Management and the Marketplace team share how this vision is realized through strong partnerships and a seamless customer journey.

Customer Centricity via Omnichannel Excellence

Our strategy ensures that customers find exactly what they need for their projects, regardless of the touchpoint. By integrating brick-and-mortar stores, the OBI app, and our online shop, we create a true omnichannel experience that dissolves the boundaries between physical and digital retail.

The Hybrid Model: Retail Expertise meets Platform Power

At our core, we combine the reliability of established retail with the limitless variety of a marketplace. While Category Management curates the strategic core assortment, the marketplace acts as a scaling engine for specialized "long-tail" niches. This synergy ensures maximum choice and quality, providing the right solution for every home and garden challenge.

Shared Growth through Partnerships The transformation offers partners the opportunity to join a leading ecosystem:

●     Holistic Journey: Accompanying customers from initial inspiration to project completion.

●     Cross-Channel Presence: Integrating products into a unified online and offline world.

●     International Scaling: Expanding into new markets via a high-reach, customer-centric brand.

Join us in shaping the future of Home Improvement and discover how OBI is becoming the ultimate digital and stationary companion for every customer project.