Cologne, 21.–24.02.2021 #IEM2021

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
Search Contact
INTERNATIONAL HARDWARE FAIR
Digital Summit: Performance vs. Marke: Schadet Performance-Marketing dem langfristigen Markenerfolg? | Event on the INTERNATIONALE EISENWARENMESSE KÖLN 2020
Koelnmesse GmbH

Digital Summit: Performance vs. brand: Does performance marketing damage long-term brand success?

Favorites share Print version Add to calendar Back to overview
02.03.2020 | 12:00 p.m. - 12:25 p.m.

German with simultaneous translator
Koelnmesse GmbH
Messeplatz 1
Köln

The event

Performance marketing is seen as a measurable guarantee of success. However, an ever increasing number of current examples show that long term brand success calls for much more than activating one's target group for only one's own offering. Those who want to position themselves optimally for the customer needs of tomorrow must permanently question both tried and trusted remedies and digital trends.