GEO: SEO for AI searches – This is important in the new world of SEO!

Lecture on the topic:

GEO: SEO for AI searches – This is important in the new world of SEO!

Speakers:

Eico Schweins – v4-visions

Content:

Search as we know it is undergoing a radical transformation. AI Overviews, Perplexity, and ChatGPT Search are changing how information is discovered, evaluated, and presented. Classic SEO mechanics still apply – but they are no longer enough. If you want to stay visible and acquire customers through AI-driven search, you need to understand how these systems work and why GEO (Generative Engine Optimization) is becoming a critical success factor.

In this session, you’ll get a concise, up-to-date overview of the new SEO landscape. Clearly structured, practical, and free of unnecessary theory. The goal is to give you a realistic understanding of how websites are selected as sources in AI searches today and in the future – and what you can do to position yourself at the top.

What you’ll take away from this talk:

• How relevant GEO already is today – and why waiting is a risk
• Which factors AI-powered search systems actually evaluate
• Training data vs. RAG: where optimization really pays off
• Similarities and breaking points between classic SEO and GEO
• Concrete actions to make your content AI-ready

This talk is aimed at both SEO beginners and experienced marketing professionals. If you want to understand where search is heading, this session is for you. Clear, to the point, and focused on real-world application.

If you want to know how SEO works in the age of AI and how to future-proof your website, don’t miss this talk.