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INTERNATIONAL HARDWARE FAIR
Digital Summit: Digitalisieren heißt wachsen: 5 Erfolgsfaktoren für B2B E-Commerce Projekte | Event on the INTERNATIONALE EISENWARENMESSE KÖLN 2020
Koelnmesse GmbH

Digital Summit: Digitizing means growing: 5 success factors for B2B e-commerce projects

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02.03.2020 | 3:00 p.m. - 3:25 p.m.

German with simultaneous translator
Koelnmesse GmbH
Messeplatz 1
Köln

The event

Digital transformation in B2B trade is not about simply adding a digital sales channel. Instead, the whole business model from production to the distribution network must be digitally mapped, rethought - and in many cases - remodeled.

While manufacturers and wholesalers may have the same expectations in terms of user experience as progressive B2C shops. Yet, they are facing completely different requirements in terms of process design and customer service!

This talks focusses on five key factors to drive e-commerce success.

Starting from real project cases, the importance of system integration via interfaces, agile project methods and the role of the product owner (PO) as well as in-house data and data quality is shown.

Freiburg-based OXID eSales AG is one of the best-known German manufacturers of B2B commerce software. Companies such as Deutsche Post, Edeka, Schiesser, and Metabo are using OXID platform. Team Lead and Senior Project Manager Alexander Mages explains, what can be learned from well-known digital players such as Mercedes Benz and Zeppelin, and gives a summary and advice adapted to mechanical engineering and the tool industry.