D2C Branchen-Insights: die Chancen und Herausforderung des digitalen Direktvertrieb aus Sicht der Hersteller | Event on the INTERNATIONAL HARDWARE FAIR COLOGNE 2026

D2C industry insights: the opportunities and challenges of digital direct sales from the manufacturer's perspective

Name: D2C industry insights: the opportunities and challenges of digital direct sales from the manufacturer's perspective
Start: 2026-03-05T14:30:00+01:00
End: 2026-03-05T15:00:00+01:00
Location: Koelnmesse GmbH

from Koelnmesse Inbound GmbH

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Dates and info

05.03.2026 | 2:30 p.m. - 3:00 p.m.

german

E-Commerce

Koelnmesse Inbound GmbH

r.lehwald@eisenwarenmesse2026.de

EISENforum

The event

Lecture on the topic:

D2C industry insights: the opportunities and challenges of digital direct sales from the manufacturer's perspective

Speakers:

Cliff Pfefferkorn - ESTRATEGY

Description:

How do B2B & B2C manufacturers view direct-to-consumer, i.e., digital direct sales? What potential & recommendations for action can be derived from this for the hardware industry? And why does AI-driven commerce offer special opportunities for manufacturers? That is what this presentation is about.

Speaker(s)

Mr. Cliff Pfefferkorn

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