Brand management and platform trading: Strategies for today's competitive environment

Lecture on the topic:

Brand management and platform trading: Strategies for today's competitive environment

Speakers:

Thomas Engels – Lexea Rechtsanwälte

Description:

The presentation highlights how legally compliant and strategically astute brand management can be achieved in platform trading. It addresses key questions: How can the brand be protected against third-party providers? What legal framework applies to online and platform sales? And what strategies help to effectively counter price pressure, grey market activities and reputation risks?

Using practical examples, Thomas Engels shows how companies can strengthen their brand position in the long term and successfully assert themselves in the digital marketplace.