04.03.2026 | 2:35 p.m. - 3:05 p.m.
german
Buyer topics
Koelnmesse Inbound GmbH
EISENforum
The event
Presentation at the BME Purchasing Day:
“Alexa, write me a purchasing strategy!” Artificial intelligence in purchasing – reality, potential, and prospects
Speakers:
Prof. Dr. Wolfgang Bremer, Nuremberg Tech
Content:
What has AI actually achieved in purchasing so far – and where does it reach its limits?
How are data-driven decisions made in strategic purchasing – and how can they be improved?
What division of roles can we expect: humans and machines in the category management of the future?