03.–06.03.2026 #IEM2026

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KI im B2B Marketing – konkrete Praxis-Tipps für B2B-Unternehmen | Event on the INTERNATIONAL HARDWARE FAIR COLOGNE 2026

AI in B2B marketing – practical tips for B2B companies

from Koelnmesse Inbound GmbH
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german
Artificial intelligence
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Koelnmesse Inbound GmbH
EISENforum

The event

Presentation topic:

 AI in B2B marketing – practical tips for B2B companies

 

Speakers:

Robin Heintze – morefire

 

Description:

Are you expected to generate more leads with a smaller budget, less time, and a smaller team? Welcome to the daily routine of many B2B marketers – and this is precisely where this presentation comes in.

It will provide practical tips on how B2B marketers can use AI cleverly to create more successful campaigns and achieve their goals.

- Taking marketing automation with AI to the next level

- Optimizing the connection between marketing and sales

- SEO for Google and AI platforms such as ChatGPT

- Selecting and connecting AI tools for B2B companies

- AI creation for B2B marketing with text, images, and video

- Using LinkedIn more effectively with AI

You'll get specific tools, best practices, and templates that you can use right away in your everyday work. Plus, lots of studies and insights that can also help convince C-level executives.

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