Visitor target groups

Which target groups is the EISENWARENMESSE aimed at? All those who are significant for successful business in this sector: all kinds of trade, buyers and suppliers from the industry, service providers and the media, to name just the main ones.

With the latest innovations from all the core segments of the industry and 2700 exhibitors from all over the world, the EISENWARENMESSE is the meeting place for everyone who is working hard for hardware success.


The EISENWARENMESSE addresses to visitors of the following sectors:

  • Tools specialist trade
  • Security specialist trade
  • Hardware trade (incl. cooperatives and production connected trade)
  • DIY stores / home centers
  • Specialist Market
  • Building supplies retail
  • Department stores
  • Discount stores (Cash & Carry, etc.)
  • Importers
  • Co-operative buying groups
  • Mail order
  • Service companies
  • Authorities/ procurement offices
  • Industry (buyers and suppliers