The new Marketing Package contains all the essentials for boosting the successful of trade fair participation. Exhibitors and their companies benefit from additional presence before, during and after the fair. On top of this, preparation and follow-up is significantly more efficient and communication with the relevant target groups optimized.
The new Marketing Package
for EISENWARENMESSE 2018
We like to introduce the new Marketing Package
Before, during and after the trade fair, journalists and other interested parties are always on the look-out for new developments. Use the simple and efﬁcient way of informing media representatives about your new products and your company with the online press compartment. Beneﬁt from the subsequent reporting which makes your products known far beyond the fair itself.
Present your innovations and new products for the trade fair in such a way that customers can already ﬁnd them while planning their visit to the event. Our online exhibitor search and the event app are particularly useful for this and are used intensively by all interested parties. Use the Product Highlight to put your showcases in the spotlight of your trade fair appearance with a high-quality presentation
Each visitor to your trade fair stand is a potential customer. That‘s why registering, saving and subsequently analyzing your visitors‘ contact data is important for a successful trade fair presentation. With our visitor registration service, we minimize the effort involved. All you have to do is scan the barcode on the entrance ticket and the contact information is sent straight to your smartphone.
Among other things, the obligatory Marketing Package includes the FairMate LeadTracking App for recording visitors. Upon activation of the App, the visitor tickets (badges) can be scanned at the trade fair stand in order to generate valuable leads during the event.